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We believe that together we can create a new moment in fashion, one that sees wearing animals as obsolete and caring for the planet as always in vogue. Our mission is to share love and style with everyone. We want to eliminate the decision between beauty and morality by crafting cruelty-free fashion products that make you feel as good on the inside as your look on the outside. These unique products will not only keep you warm but cool. We may be all about the ethics, but we also love style.
We use only the finest faux fur textiles that we develop ourselves in Europe or source directly around the globe. We are not interested in passing trends. We make a luxury product that lasts for years and keeps you warm like real animal fur - but is completely animal free.
Our brand concept is earth-friendly. We use the most sustainable faux fur textiles on the market and are actively partnering with renowned scientists to create bio based faux fur fabrics. We recycle all of our excess fabric into sweatshirt designs and plush collectibles we call Scrappys. We take every opportunity to make the world a better place, which is why we avoid single use plastic whenever possible and line almost all of our products in sustainable fabrics like Tencel jersey.
The idea for the brand was born out of necessity. Like many women, I no longer felt comfortable or chic wearing real fur but could not find a luxurious and well crafted enough faux fur alternative. I have been in the fashion industry for over 20 years, first as a magazine editor, then as a stylist and most recently as a creative director at a luxury brand, I saw this as my chance to make a real difference. I sold all 26 of my own fur coats and vowed to create a brand that would not harm animals or the planet.
I have always been a maker and a doer. My friends have always said I could take a scrap from the floor and turn it into couture. After years of working for a luxury brand known for making the finest furs in the world, I decided enough, time to give back. So here I am reversing my karma by taking everything I know about crafting luxury fur coats and applying it to cruelty-free materials.